Another option is to conduct qualitative interviews. By choosing this method, you can get more elaborated answers from your employees, and you can immediately follow up on their answers if there is anything you want more information about. As this method is a bit more time consuming than doing an online survey, you need to consider carefully who you want to interview, as it will be impossible to interview everyone in the organisation. An interview should take from around 30 minutes and up until 1 hour.
Again, who you choose to interview depends on what you want to evaluate. The intranetgroup/gatekeepers have been an essential part of the process of implementing Colibo and can therefore provide useful information about its performance. However, a successful intranet implementation is just as much about the end-users' experience.
You can eg. make a random sample of end-users from different departments. It is also a good idea to choose some of the key gatekeepers and managers. If you do the interviews yourself, the intranet group can facilitate this. However, it is advisable to choose an external partner to conduct the interviews, as they have another point of view and can ask other questions. It can be difficult to be objective if you are deeply involved in the intranet project. You can find a neutral person in your organisation, an external partner or you can have Colibo assist you with this.
If your goal is to create a stronger organisational culture, start out by asking more general questions about the culture of the organisation, not jump into asking about the intranet. Interview persons can quickly become focused on the platform, if that is the first thing asked about.
Afterwards try to ask the employees how they use Colibo and what it makes them feel in relation to the organisational culture. Step by step you get more specific, and maybe ask about the use of work groups. Is it the opportunity to write news to each other that makes the difference? Or maybe the use of pictures - either as posts or for the profile. Ask your employees, what it is about the features, that work well? What specific elements are useful for their work day? How and why do they use the features?
When you have conducted the interviews, it is important that you spend some time processing your data. This could be done by dividing your questions into themes and write down similarities and differences in people's responses. When you get an overview of the responses, try to see if there is a correlation between your intranet goals and your evaluation.
If there is, then it is great for you - and you can start considering how to bring it to the next level by formulating new goals. If there is a gap, then try to find out where something is missing, and discuss with the intranet group (and/or Colibo) how you can change this.
- Be clear on the purpose of the interviews - that will make it easier to 'recruit' people
- Consider how you ask your questions - be as objective as possible
- Ask as specifically as possible about the use of Colibo-features
- Use the good stories from the interviews to inspire the rest of the organisation