Depending on your organisation, your intranet is not going to be used solely by people at a desk, in front of a desktop computer. Like social media and e-mail, your intranet should be accessible from several types of devices such as laptops, tablets and smartphones. Therefore, it is important to engage your smartphone users when launching your new intranet. First of all, in order for your intranet to be used, it has to be accessible. Smartphones are the go-to device from employees on the road, in smaller departments or people in transit between locations.
In addition to the fact that your employees will be able to access the intranet wherever they are, there are other benefits of engaging smartphone users. For example, the sense of togetherness that the in-house and especially the remote employees get from 'being' in the same online space. This can even motivate the non-desk employees to use the intranet more, creating activity on the intranet.
Colibo has already made the intranet easy to use and browse via smartphones, but that's not enough to make it truly accessible. Therefore, this guide includes some guidelines on how to write and arrange content for smartphone users.
Content should be written to the point
When accessing any content from a smartphone, the amount of content has to be reduced, especially text. A lot of organisations have thousands of thousand documents and PDF's with a lot of text. Even from a computer, this is tiresome, but on a smaller smartphone, the amount of content becomes a problem.
When writing posts, news articles and events, remember to read your newly created content on a smartphone. This helps you measure if the article is too long for a smartphone user to read.
Documents and PDF's are harder to shorten, especially because your organisation already has documents and PDF's from the last decades. Instead of uploading your entire library, consider rewriting important documents for smartphone use, or create Pages with the most important information. You can link to the full document at the bottom if you want the users to have access to the full content. Creating these overviews reduces the risk of users ignoring your content.
Use pictures to break up text
It's a good idea to break up large amounts of text with relevant pictures or screenshots. This acts as milestones or chapters for the reader to be guided through the content. A picture says a lot about what a specific section of an article or a document is about.
When launching an intranet, it is important to have a lot of user activity at once. The intranet has to feel relevant for the users. A good chunk of users will access the intranet through their smartphones, even if their primary and longest sessions with the intranet is through the computer.
These users log in often to check up on news and content via their smartphones and other devices, and they create a log of activity by reading and commenting.
Having a lot of remote users contributing and checking in, also helps desktop users getting more engaged. This makes them use the intranet as an information channel instead of e-mails.