This article will guide you in how to make your goals for the intranet specific, in order to make sure that the goals you define also are measurable in one year.
Read more about the general, preliminary phase on defining goals here, which also emphasises why it is so important to have a goal, in particular when you work with the intranet, and later should launch it.
A good way to make sure that your goals are measurable, is to use the SMART model, which has 5 criterions for when a goal is useful.
Specific: A goal should be specific. This means that you should know exactly what you would like to accomplish. The more specific you can be, the better.
Measurable: A goal should be measurable. This means that you should know when you have reached the goal. What criterions should be met? If you don't know, it is easier to not keep a deadline, compromise on your demands or maybe even give up halfway through.
Attractive: A goal should be attractive. This means that you should know why you want to work hard to reach this goal. What is your motivation?
Realistic: A goal should be realistic. This means that you should make sure that you actually have the necessary ressources to achieve the goal. If you are too ambitious or not quite realistic, the task easily becomes too overwhelming.
Timely: A goal should be timely. This means that you should know when your deadline is. If you set a good goal, maybe even good partial goals, then the deadline becomes something which you can look forward to. So set a specific deadline from the start. If you don't have a deadline, you can always postpone it, which is not advisable.
The SMART model can therefore help you define your goal, so you actually know when you have reached it.
One example could be:
I would like to raise employee satisfaction with 3 percentage points for next year's employee satisfaction survey.
By specifying the goal, it is a lot easier to make a strategy and an actionable plan for how to achieve the goal.
Remember to ask the question WHY, when you make goals - so everyone is sure on why this goal is so important to you.
When your goals live up to the SMART model's 5 requirements, you have a strong starting point for reaching even better results with Colibo.
On the basis of the above paragraph, you can formulate KPI's, and furthermore who should be responsible for measuring, calculating and communicating the KPI's.
Try now if you can answer YES to the following points with a starting point in your formulated goals and KPI's:
- Is this KPI critical for the success of the intranet?
- Can we influence this KPI?
- Can we measure, calculate and communicate this KPI with a reasonable use of ressources?
When you make the strategy for your intranet, you should discuss how you can realise the goals - what does the team need? What potential challenges will there be in achieving them?
You can't manage or improve what you can't measure!